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Surat Consumer Distribution▸

View mode

Show consumer layer Optional heatmap Show individual anonymised records Coverage extrusion wall 3D buildings (where available)

Spatial classification

Location confidence

Search

Created-at filter (validated dates only)

Column height scale

Order & outlet layers

Our merchants (order origin) All Surat food outlets (market) Merchant name labels

Merchant sizing

Order status

Food-outlet category

Search outlet

Orders — operations

Population density (SMC zones)

Colour by

Zone labels

Zone table

Suggestion layer

Show opportunity markers

Priority tier

Primary lever

Gap type

Evidence level

Minimum opportunity score

Ranked suggestions

Consumer archetype

Area profile / land use

Resident population area Partly residential NOT a resident population area

Competitor presence (quick-commerce proxy)

Marketing shortlist

Layers

Our restaurants () Where orders are delivered Empirical served area Colleges & institutions Restaurant name labels

Restaurant location precision

Search

Supply vs demand by zone

Layers

Blinkit / Zepto dark stores () Top-rated Surat restaurants (benchmark) Our restaurants (for comparison)

Platform

Dark stores

Top-rated Surat restaurants

Prediction layer

Show prediction markers

Phase

Constraint

Primary lever

Minimum market-potential score

Ranked prediction

Meta ads campaigns

Best sellers

Live Meta ad account

Ad targeting radius Localities by ad status Our restaurants (overlay)

Ad status filter

Campaign

Breakdown

Funnel

Coverage

Findings

Redesigned campaign structure

Ad-set changes

Competitor listing coverage

Top-viewed outlets — captured 15 Aug 2026

Competitor outlet pins Outlet name labels Our restaurants (overlay)

Platform — tick both to compare side by side

Location

Food category

Do we carry it?

Minimum discount on the dish

Location precision

Do we have their top-viewed outlets?

Category discount benchmark

What we should run — predicted

Our coupon mechanics today

Analytical dashboard▸

Counts reconcile with surat_consumer_geographical_analysis.xlsx and the sanitised CSV.

Dataset

Spatial classification

Top 5 consumer PIN codes

Top 5 normalised localities

Top 5 outside-coverage Surat localities

Highest 3D demand cluster

Location-confidence distribution

Directional sector (Surat demand)

Coverage vs population

Opportunity levers

Orders (order file)

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Legend — spatial classification

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